E-commerce
Northline Atelier
A fashion storefront designed around product photography, fast mobile pages, and a short path to checkout.
Preview
Northline Atelier
Client: Northline. 2025
Problem
The previous shop was slow on a phone, hard to edit, and the path from a campaign link to a paid order had too many distractions.
Solution
A custom storefront with a light product page, a persistent but quiet cart, and an editing model the team can use without a developer for day-to-day products.
Northline needed a store that felt like the clothes, not like a default theme. The catalog is quiet, the product page leads with the garment, and checkout asks only for what the order needs.
Features
- Lookbook and catalog with restrained layout
- Product pages optimized for a phone connection
- Cart that keeps size and stock understandable
- Order notification to the studio inbox
Technology
- Next.js
- TypeScript
- PostgreSQL
- Tailwind CSS
Development process
Discovery focused on the phone journey. Design locked the product page before the homepage. The first release shipped catalog and checkout; accounts came after people were actually buying.
- 01 Discover
- 02 Plan
- 03 Design
- 04 Develop
- 05 Test
- 06 Launch
- 07 Support
Screenshots
Preview
Overview
Preview
Flow
Preview
System
Video
No public film for this project.
Results
- Product pages reduced to the decision: photo, size, price, add
- Editing moved to a simple product form
- Campaign links land on a page that stays fast
Live demo
Shown privately during a conversation.
Client feedback
A client note is added here only when there is permission to quote it.